Marketing automation is increasingly regarded a growth area by many influential figures in business and the press. According to Venture Beat:
“Only about 4% of US businesses with 20 or more employees are users of marketing automation software” (Buyers and Users Marketing Automation Survey: Results, Analysis and Key Findings, 2014)
This is a low number, particularly when considering that more than 60% of marketers are prepared to use e-mail marketing, but not automation software. Yet, social media adoption by business continues to rise, with companies becoming ever more friendly to the value it brings – evidenced by the growth of employee advocacy. Therefore, we must ask ourselves: Why has social media and marketing automation remained a distant connection? And furthermore, why is small business so reluctant to adopt it?
Fortunately, with SoGrow, the small business market now has an intelligent social automation tool, that will tailor itself to meet their needs. Check out our introduction video below;
Using advanced social media technology, SoGrow is able to cut through the noise of social channels and provide a targeted audience for your business. How does this work? Firstly, you tell SoGrow the type of people you would like it to find. Perhaps you’re an entrepreneur, looking to build a community in the technology industry? Or maybe you’re a small business owner, targeting new social sales? You tell SoGrow who to aim for, and we go searching.
Once SoGrow finds the target profile type, it will reach out to them – either by following, or interacting with their content. This encourages the recipient to see your content, and follow you back – boosting your exposure to the market, and helping more people learn about you. But now that you have their interest, how do you keep your targeted audience on board?
Using a mix of RSS feeds and natural language processing, SoGrow will actively seek out, retweet, like and post relevant content to your industry – for example, a software company may share an article about AI, or a marketing agency might share this very automation story! You can also schedule your own content, helping ensure the ideal content mix between sharing others, and creating your own. This helps form your online community, and further develop your social media value.
However, the real beauty of intelligent social automation, is the time it can save you. Gone are the days of clicking “connect” on LinkedIn for hours, or building lists on Twitter. SoGrow gives you the tools to concentrate on what you do best – and that’s take care of your business or department. By trusting in marketing automation, you can turn your attention to more valuable and higher priority tasks, safe in the knowledge that when you return, SoGrow will have the crowd ready. All that’s left for you to do, is start the show.
Still not convinced? Why not check out our website, or follow us on Twitter @SoGrowUK, @SoGrowbiz, or on our big brother’s account, @SoDash.
We can also be found on Facebook, LinkedIn, Google+, YouTube, Instagram and Pinterest – you name the channel, SoGrow want to chat with you!
Images Sourced from Pixabay