Social media apps have been part of the social marketplace for long enough, yet now more than ever users are looking to get more out of them for less time spend. A study from SimilarWeb, which contrasted the app time spend of the key four social media platforms (Facebook, Twitter, Instagram, Snapchat) between Q1 2015 and Q1 2016, showed a significant decline in the time users spend in-app. Most alarmingly, Instagram time spend decreased by over a third, and Twitter by over a quarter. With the old guard having struggles to varying degrees, let’s take a quick look at what social media apps you need to know about, that give you value without taking up your time. We’ve even gave you some handy videos!
Curiously, this is a fairly new development – Reddit apps have often been provided by third parties, and found high levels of growth. Yet, not enough as entice the owners to make one – until now. They’ve woken up, embraced what everyone has wanted, and built their own. With a glossy interface and early growth across iOS and Google Play, this could be the tool that gets Reddit out of the shade and into the spotlight. But whatever you do, don’t go in there thinking you’re going to make millions in sales without giving value.
We touched on this a short while ago, but Twitter have made a big investment into Periscope in the hope that integration with this live streaming superhero will turn around their fortunes. Despite the decline in app time on platforms like Snapchat, it’s important to consider that videos typically gain 8-10x more engagement than more traditional forms of copy. As such, this can represent a great opportunity for businesses and users alike. Need more evidence? Just ask Chewbacca Mom about the value of live video.
Ok, you caught us – we’re a little biased on this one. But with good reason. We’ve been featured in some interesting articles, and offer users and small businesses the chance to use our automation tools to manage their social media. Users can decide how active or inactive they want to be, safe in the knowledge that SoGrow is building a targeted and relevant audience. Not convinced? You can try it free for 30 days, with no obligation or contract to stay. We’re big believers that our social media app could help change the way that people spend their time on social media – more focus on creating engaging content, less time on the boring leg work. What’s not to like (other than self-promotional parts of blog posts…*ahem*)?
Modern Wall Street’s helpful video above helps explain Peach, the social media platform for iOS that’s fast becoming the hottest property in mobile circles. Essentially, Peace serves as an aggregator and provides a walled garden – everything is on the platform, and you don’t need to leave it. Get the best and most relevant content for you, your friends and your connections, across all key social platforms in one place. To put it simply, Peach pulls everything into one place. The lovechild of Twitter, Slack, Instagram, Snapchat, and Outlook – in other words, worth checking out. Looking for a more detailed insight? Influencer Carlos Gil, reviews it here.