Of Glass Houses, and the stones we throw.

Of Glass Houses, and the stones we throw.

Hello, cherished reader. Let me pose you a question;

What is Social Media?

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I imagine that answers such as “Facebook” and “Twitter” are present, and you’re adding that to wider definitions such as “a means of communicating with my friends and family at any time, en-masse or individually.” All of these are traditionally accepted definitions, and I’m sure yours is better than ours. However, as every website has a feedback button, and every topic has a forum, and every e-mail has a subscribe button – surely it is now the case that all media, is social media? Media after all, is designed to be social – if nobody is talking about it, does it really matter (ergo, tree falling in the woods conundrums)? There’s no end of opportunities for us to share information with each other, and with intelligent algorithms or user interaction, we typically discover the crowd-sourced most important topics as they’re “voted” to the top of the pile.

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There are, however, dangers here. What if those who are at the top of the pile, never wanted their story shared at all? What if the topics most read are also the most dangerous – explicit content, extremist views, misleading or false? Social media enables the rapid sharing of information, but all too often at the price of actually questioning the validity and quality of the information we receive. Writers look the be on-trend, and rightly so. The shelf life of a story has never been shorter. And indeed, the variants and interactions available on a story have never been more – Facebook and Twitter, in the end, can’t thrive without difference of opinion.

We see this challenge to the writer played out on a daily basis, as they grapple to manage the balance of opinion and substance across platforms. This blog has written extensively on the curiosity gap and Buzzfeed style reporting, mainly because it works. The modern format of “snackable” news that is easily digested and consumed by the reader allows us to be aware of more topics, and form opinion on these subjects. Unfortunately, the rapid consumption and opinion forming rarely allows for critical and processed thought.

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Consider the Netflix sensation, “Making a Murderer”. Without a doubt, this was by far one of the most truly divisive pieces of programming in modern times. Conflicting judgements were made on a range of subjects across all media platforms – from stances on policing, to the verdict on the case, and down to the appropriateness of the show itself. It’s both unfair and unreasonable to assume that all members and associates of those involved with the case would have wanted it to air. However Netflix, one can only assume, considered either that A) the case was in the public interest, or B) the profit potential and media storm benefit outweighed any ethical deficit in the event the case wasn’t in the public interest.

Why is this an issue? The question, and the point that should be taken away, is that it wasn’t the courts or each individual who got to make the decision – it was a third-party, in this case, Netflix. As mentioned towards the start of the article, all media is social. And by deduction, nothing shared is ever secret. Sadly, it’s not likely to be you who determines the content shared, by whom, and the manner in which it is received. The media, in all forms, can serve as our judge, jury, and executioner – without the ability to prosecute, but with the unsolicited power to irreversibly damage an individuals reputation or social footprint. We don’t argue that this should change, but do argue that this should be observed and respected. By respecting that power, and understanding the effect you can have when wielding it in your social media interactions, you can be more than a social media user, you can be a positive contributor to people’s lives. And so, reader, I ask you again;

What is Social Media?

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Gotta Catch ‘Em All – Why Pokémon Go Rules Social Media.

Gotta Catch ‘Em All – Why Pokémon Go Rules Social Media.

In an article for Forbes, the shocking news arrived that Pokémon GO was on the brink of passing Twitter in terms of daily active users. As of time of writing, it still is. As of one week from writing, this will likely have happened. Much has been made of Twitter’s struggles, but it’s not for a lack of effort to turn it around. They’ve signed deals with the NFL, integrated Periscope, and are teasing users with a raft of possible changes. Except, it’s not just Twitter failing this time. What’s particularly curious, is that Pokémon GO hasn’t reached all regions, and even so, it’s toppled Snapchat, Instagram and Facebook to take the top spot on the Google Play store. How did it come to pass, that the enslaving of cute and friendly super-animals on our phone became the centre of our attention?

Answer #1 – Humans are boring creatures.

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Thanks to the unique power that is social media algorithms, increasingly few platforms allow for anarchic chaos. Some may regard this a good thing. However, consider that your Facebook news feed will prioritise video and show friends over publishers and pages. Now consider that before showing you content from friends, it segments further into more “filter bubbles” – so that even the friends you disagree with don’t typically make it to the top. Pro – it stops you discovering a former best friend is now a racist. Con – that’s the kind of thing you probably want to know. The intrusive nature of social platforms upon users is making social media increasingly dull. Twitter is a news ticker. Facebook is an ad-spam mess. Instagram will soon lose it’s uniqueness. And Snapchat…well, OK, you’ve got us here. They’re the apple of everyone’s eye. But it’s a toy we’ve all played with. Pokémon GO offered something old – Pokémon – and something new – Mobile, Free, Social, AR, and Fun. Social media platforms need to recapture this, and entertain their fans – sometimes, that means not giving us what they think we want.

Answer #2 – The Power of Nostalgia.

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As mentioned, social media is increasingly becoming a live news ticker. The prioritization of video does little to change this, if anything, it promotes it. Consider the news items we’ve had over the last few weeks. Brexit, Zika, Orlando, Dallas, ISIS, Syria, Trump/Clinton, and much more. It’s hard-hitting content that could easily shift the status-quo of all we know. Can we really be surprised then, that when presented with the opportunity to check out for a while and capture a Pikachu on the railway, people are incredibly keen? Social media has a responsibility to inform and allow the sharing of information, and as we’ve seen in the Arab Spring, it can be a tremendous force for good. However, rightly or wrongly, we now approach information overload much faster and have a much reduced attention-span. Nobody wants to tune into Chernobyl FM unless it’s for Schadenfreude, and to this end, social media needs to re-invent itself. We would never endorse the burying of difficult content. But we do endorse the ability to choose how we approach it. Social media always presents it in cold-light, before your eyes – and sometimes, all we want is a cat picture.

Answer #3 – People Like Free Stuff.

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Word of mouth, and to a lesser degree, electronic Word of Mouth, remains the most powerful means of marketing. It’s therefore no surprise, that it’s incredibly hard to generate. Except, Pokémon GO got this right. Social media presents a unique opportunity to generate rapid global traction within minutes, if engaging with the right people at the right time. Trusted figures jumped on the bandwagon, and soon it was rolling with genuine pace. This highlights two things about social media in it’s current form. Firstly, that there’s no replacement for interesting content that people want to engage with. Secondly, that accessibility wins prizes. Through allowing a free and easy download, Pokémon lends itself to being approachable for all – new and old to the franchise. Social media may be free, but is it truly approachable to all? We’re inclined to say not. Not everyone likes sharing. Some can’t do it in 140 characters. Some hate photos. Social media needs to become flexible to the wants of users, and make life as easy as possible for users to share as they please. Once the penny drops, the second coming of social lies just round the corner.

Goodbye, Mewtwo. Hello, Peach.


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SoGrow is an intelligent social media automation tool.

Start building a targeted audience on social media today, without the leg work.

The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content

 

Virality is be all and end all for creating fast growth in business. One way to create virality is by content marketing and another way is by finding a creative way to growth hacking. The only problem is that there are over 2 million blog posts created every day, and over 500 hours of videos are uploaded to Youtube each minute. Including billions of other outlets, it all together creates 2.5 quintillion bytes of data every day. If we were to measure it, the amount of data would fill 10 million blu-ray discs. Piling those discs together would measure the height of 4 Eiffel Towers.

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How to create Twitter Growth Strategy under 10 minutes

How to create Twitter Growth Strategy under 10 minutes

More marketers are finally starting to use amazing benefits of Twitter. There is definitely a right way to create a growth campaign on Twitter and there is a wrong way. The wrong way is if you only use it for promoting, without even engaging the users. The idea of social networking is building a community, where people can exchange value, get a solution to their problems, or feel special about themselves. Creating a successful brand on Twitter is simple, but it takes a lot of effort and hours by doing the repetitive tasks.

 

How to Growth Hack Twitter in 5 steps

 

The key to success on Twitter starts out by creating a growth strategy. For example, let us imagine there is a food supplement start-up that’s coming to the market with their new organic protein powder. They made a Twitter profile to increase their brand awareness and ultimately increase their sales on their website.

 

Few things to keep in mind while creating a growth strategy.

  • What’s your overall goal for Twitter?
  • Who’s your Audience?
  • What’s the audience interested in?
  • Who are your Idols, the people you look up to?
  • Who are your Competitors?
  • What’s your brand’s voice?

1.Who’s your audience?

Questions for figuring out your ideal audience

1.who’s your ideal customer?

If you are coming to the market with organic protein powder the ideal target market would be Athletes in the age of 24-55, male and woman.

2.What do you want your product/service to be known for?

Decide what value you want to convey to your community you are building. Sharing health tips on how to live longer, exercise right. What delicious recipes you can make from your shake.

3.What are the keywords about your industry?

For nutrition company, their general keywords would be Fitness, Nutrition, Health, Beauty.
The beauty of Sogrow is that you can go more in depth in creating your community. You can connect with even more relevant people by using more specific keywords: BodyBump trainer, Fitness Coach, Lifestyle Coach.

P.S! You can also choose negative keywords, so A.I can keep away from topics related to them. Besides choosing negative keywords, SoGrow will automatically avoid emotionally loaded topics, that might be harmful to your Twitter image.

2. Finding the right users to target on Twitter

Not all the Twitter followers are built equal. It’s easy to get misguided by the overall goal of getting 10k+ new users to your Twitter profile. But if none of those 10k people don’t convert you will start to ask another question. What went wrong?

SoGrow will build hyper- targeted community by looking the influence level of people and following them.

How will SoGrow target users?

 

Influencers are found by measuring the total potential Impressions that a user has generated, including the impressions generated by retweets.

For example, average Start-up has 2000 followers and tweets twice a day. In this case, they Reach 2000 people, although Impressions reach is 4000.
Now let’s imagine that one of this user’s tweet was Retweeted by Influencer, who has 500k followers, so one of her posts was also seen by “Start-up” followers.

Then, the total Exposure that start-up generated was 504,000 impressions. In essence, Exposure measures the total potential impact that a user has generated, beyond just their followers.

By setting up your Idols And Competitors, Sogrow will go out to find the right influencers on Twitter and build a community with among those people.  

3.Make your Twitter profile buzzworthy

SoGrow has started to find and follows influencers for you. The question is why should they follow you back?

In the first step when you chose your topics of interest and also what to avoid. They are necessary for giving a SoGrow an idea what topics are you or your community interested in. Next it will start to analyze all the posts your followers and people you follow. And after that, it will start to like or retweet them.

 

Another key element that many content creators have been looking forward to is automatic posting on Twitter. You can add the links of the blogs in the forms and it will take automatically stories from there and post it to your Twitter newsfeed.

 

Respond to your new followers while they are hot

Engaging with customers is essential for generating leads or just brand presence on social media. You can use SoGrow to send all of your followers thank you note at your specifically chosen time period

 

4.How fast do you want to grow?

This is what makes the Artificial Intelligence behind SoGrow a great working bee for every marketer.

Each user can take the pace they believe is best for them and their projects. SoGrow will immediate working habits of a human, as it will analyze its own interaction and pace them. The system is also limited by the maximum amount of actions per day, so it will be in the best interests for other users of Twitter and for the users of SoGrow.

 

“Using a SoGrow is like having a virtual assistant, who works 24/7, never gets sick or complains!

by our Early Adopter