Instagram Value for Business

Instagram Value for Business

Before the seemingly unstoppable rise of Snapchat, Instagram was very much regarded the place to be. The concept of a picture telling a thousand words is far from new, but can it really be used by business to succeed? Certainly, the integration with Facebook’s advertising platform offers no end of opportunities for engaging visual copy to succeed. But can it convert into something worth the investment?


Consider for a moment, that Instagram didn’t exist. We’d still like to share attractive pictures of ourselves and our surroundings to our friends and the world. Would we text them? Of course not, nobody likes a show off. Plus, only one person would realistically see it. Therefore, what need does Instagram actually serve? The answer is, it provides us the best means of promoting the best possible version of ourselves to as many people as possible. Why were people upset that a Facebook algorithm was set to kick in? Because it removes the chronological chaos. For those unaware, Instagram typically worked like a giant free for all, in which the best photos and content would rise to the top of the pile through the community. When the announcement came that it would prioritise your friends instead of the random force of the Instagram bubble, people were more than a little sad. Before, anyone could be Instagram famous for a day and have their message go viral. Now it needs engineering. Horrible news for the innocent civilian, but tremendous news for the data-driven marketing teams of the world.

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With the recent addition of Google Analytics tracking codes for links on Instagram, they’ve made it entirely clear in the plainest terms that they want people to measure their success on the platform. This isn’t a move that would be made, if people weren’t successful. Indeed, there’s already an industry around individuals being sponsored to post about products – and it’s booming, and growing. Companies like Thuzio continue to grow and find success, connecting the right influencers with the right brand, at the right time to deliver maximum value for advertisers. In many regards, this is where we see Instagram being particularly useful. It offers a means of being incredibly visual, and if content is promoted by the best person for a specific audience, it offers the best way of making a first interaction. Platforms like Instagram, more than many others, allows for the positioning of a brand expert much faster than many others. While someone’s Twitter authority is typically measured by the number of followers held, and a Facebook page by it’s number of likes, Instagram authority is all about your most recent image – presenting the opportunity for anyone to be the “go-to-guy/girl” on any issue.

Effie Social Media Top photo

The conclusion? Instagram very much offers business value, but in order for it to succeed – it absolutely must be picked up by the right people. The platform, in addition to third party tools such as SoDash, Thuzio, and SoGrow (who have Instagram automation coming soon!), offer an excellent means of identifying the key influencers for your industry. What matters most next, is tailoring your content to meet their needs. And that, is something we’ll discuss very soon!

Twitter Changes – 3 Things You Might Have Missed

Twitter Changes – 3 Things You Might Have Missed

It’s absolutely no secret that Twitter’s a social platform with a lot to prove. Growth has slowed, leadership has been questioned, and there’s a feeling that the forthcoming big changes to character limits is the last roll of the dice. However, there’s been some more subtle tweaks that we reckon not everyone knows about. So here’s 3 quick points;

1) Connecting Contacts


Last Month, Twitter realised that without following the people you know, it’s not particularly “social” media at all. After all, if we wanted 24hr news, there’s no shortage of places to get it. To combat this, Twitter introduced the Connect tab, allowing you to search through your contacts for people to follow. Not only this, you can also receive recommendations based on location and the types of people you already follow. To get there, follow Twitter’s helpful guide below;

2) Go Live








It feels like everyone has seen “that” Chewbacca Mom video, and it goes to show the value of live video. Indeed, even Facebook prioritises live streams in the newsfeed, making it a great way to get the message out quick. If we look across to Snapchat, we see the value of video even more pronounced, with videos gaining 8-10x more engagement than traditional text or picture driven copy. If you’re lucky enough as not be tied to an Apple device, some users will see a “go live” button which connects you to Periscope, and lets you show a live feed on Twitter. Gone is the 140 character Q&A.


3) Images, Polls, Videos


We’re not quite there with this yet, but one big change to keep an eye on – especially if you’re a fan of visual content – is the coming removal of media counting towards your character count. This will also apply when you’ve used any @handles to reply. Not the biggest change in the world, but one that opens up a world of possibility. Considering that a link and a photo consumes 48 of your 140 character, you’re now going to open up around 20% more Tweet space. Don’t waste it.

Any other big changes that we’ve missed? Comment below!


The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content


Virality is be all and end all for creating fast growth in business. One way to create virality is by content marketing and another way is by finding a creative way to growth hacking. The only problem is that there are over 2 million blog posts created every day, and over 500 hours of videos are uploaded to Youtube each minute. Including billions of other outlets, it all together creates 2.5 quintillion bytes of data every day. If we were to measure it, the amount of data would fill 10 million blu-ray discs. Piling those discs together would measure the height of 4 Eiffel Towers.


How to create Twitter Growth Strategy under 10 minutes

How to create Twitter Growth Strategy under 10 minutes

More marketers are finally starting to use amazing benefits of Twitter. There is definitely a right way to create a growth campaign on Twitter and there is a wrong way. The wrong way is if you only use it for promoting, without even engaging the users. The idea of social networking is building a community, where people can exchange value, get a solution to their problems, or feel special about themselves. Creating a successful brand on Twitter is simple, but it takes a lot of effort and hours by doing the repetitive tasks.


How to Growth Hack Twitter in 5 steps


The key to success on Twitter starts out by creating a growth strategy. For example, let us imagine there is a food supplement start-up that’s coming to the market with their new organic protein powder. They made a Twitter profile to increase their brand awareness and ultimately increase their sales on their website.


Few things to keep in mind while creating a growth strategy.

  • What’s your overall goal for Twitter?
  • Who’s your Audience?
  • What’s the audience interested in?
  • Who are your Idols, the people you look up to?
  • Who are your Competitors?
  • What’s your brand’s voice?

1.Who’s your audience?

Questions for figuring out your ideal audience

1.who’s your ideal customer?

If you are coming to the market with organic protein powder the ideal target market would be Athletes in the age of 24-55, male and woman.

2.What do you want your product/service to be known for?

Decide what value you want to convey to your community you are building. Sharing health tips on how to live longer, exercise right. What delicious recipes you can make from your shake.

3.What are the keywords about your industry?

For nutrition company, their general keywords would be Fitness, Nutrition, Health, Beauty.
The beauty of Sogrow is that you can go more in depth in creating your community. You can connect with even more relevant people by using more specific keywords: BodyBump trainer, Fitness Coach, Lifestyle Coach.

P.S! You can also choose negative keywords, so A.I can keep away from topics related to them. Besides choosing negative keywords, SoGrow will automatically avoid emotionally loaded topics, that might be harmful to your Twitter image.

2. Finding the right users to target on Twitter

Not all the Twitter followers are built equal. It’s easy to get misguided by the overall goal of getting 10k+ new users to your Twitter profile. But if none of those 10k people don’t convert you will start to ask another question. What went wrong?

SoGrow will build hyper- targeted community by looking the influence level of people and following them.

How will SoGrow target users?


Influencers are found by measuring the total potential Impressions that a user has generated, including the impressions generated by retweets.

For example, average Start-up has 2000 followers and tweets twice a day. In this case, they Reach 2000 people, although Impressions reach is 4000.
Now let’s imagine that one of this user’s tweet was Retweeted by Influencer, who has 500k followers, so one of her posts was also seen by “Start-up” followers.

Then, the total Exposure that start-up generated was 504,000 impressions. In essence, Exposure measures the total potential impact that a user has generated, beyond just their followers.

By setting up your Idols And Competitors, Sogrow will go out to find the right influencers on Twitter and build a community with among those people.  

3.Make your Twitter profile buzzworthy

SoGrow has started to find and follows influencers for you. The question is why should they follow you back?

In the first step when you chose your topics of interest and also what to avoid. They are necessary for giving a SoGrow an idea what topics are you or your community interested in. Next it will start to analyze all the posts your followers and people you follow. And after that, it will start to like or retweet them.


Another key element that many content creators have been looking forward to is automatic posting on Twitter. You can add the links of the blogs in the forms and it will take automatically stories from there and post it to your Twitter newsfeed.


Respond to your new followers while they are hot

Engaging with customers is essential for generating leads or just brand presence on social media. You can use SoGrow to send all of your followers thank you note at your specifically chosen time period


4.How fast do you want to grow?

This is what makes the Artificial Intelligence behind SoGrow a great working bee for every marketer.

Each user can take the pace they believe is best for them and their projects. SoGrow will immediate working habits of a human, as it will analyze its own interaction and pace them. The system is also limited by the maximum amount of actions per day, so it will be in the best interests for other users of Twitter and for the users of SoGrow.


“Using a SoGrow is like having a virtual assistant, who works 24/7, never gets sick or complains!

by our Early Adopter