The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content

The psychology of virality – How to hack your growth by manufacturing viral content

 

Virality is be all and end all for creating fast growth in business. One way to create virality is by content marketing and another way is by finding a creative way to growth hacking. The only problem is that there are over 2 million blog posts created every day, and over 500 hours of videos are uploaded to Youtube each minute. Including billions of other outlets, it all together creates 2.5 quintillion bytes of data every day. If we were to measure it, the amount of data would fill 10 million blu-ray discs. Piling those discs together would measure the height of 4 Eiffel Towers.

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How to create a personal brand in 2016

How to create a personal brand in 2016

Why you should create your personal brand in 2016?

While the tech area is growing exponentially, the job market has also been starting to shift. The usual working model of people going to work in a certain place has been shifting rapidly into a more agile environment. Therefore, it has started to shift the job market for a need of freelancers and contractors instead of regular employees. It has been predicted that in 2050 more than 80% of company’s employees will be freelancers. According to Forbes in 2015, there were more than 53 million Americans freelancing that makes approximately 34% of the US workforce. As the number of contractors is growing exponentially, it makes it even more important to focus on personal branding.

 

Why should you focus on creating a personal brand?
For example, you just finished college and you are looking to establish yourself in a job market. You would want to establish yourself as the growing expert in your field. If you are looking to grow revenue for a company you work with, you would want to associate your personal brand with trust and as a person who always delivers great results.

 

 

How to create a Personal Brand in 2016

Find your niche

In today’s market, it’s necessary to be a Jack of all trades, that means you know everything about your industry, and you need to learn daily about it. Creating a personal brand you need to decide what you want to be known for. It’s not good enough to choose a more general field like Marketing, Sales or Human Resources because everyone is doing it. Find a specific niche you love and develop yourself to be an expert in that area. When you choose a niche, it’s easier to cut through the noise of the general market.

 



SoGrow Focus


SoGrow Plan

Start creating content

The fastest and the easiest way to build your reputation is by creating content. Find out what people in your niche are looking for and start writing about it. One of the best places to look for ideas to write about is Quora. If you have established some following, you can ask your followers on social media what’s bothering them and give them a solution. The easiest way to start is by answering questions on Quora and writing on Reddit, Medium, etc. You should also create your personal blog. Ask to be a guest writer for other blogs in your industry or check out HARO.

 

Have a strong Social Media Presence

If you know who’s your main audience, you can change your focus towards the more relevant social network. In the long run, it’s necessary to have a strong social presence on all platforms. That said, social media is the best platform for creating your personal brand. Use it for sharing your written articles and other relevant topics about your expertise.

Read also: How to create Twitter Growth Strategy under 10 minutes



Social Tree


Social Together

Create your own community

Networking is the fuel for creating a successful personal brand. If you just put your blog out there and share it among your own social circle, the odds are usually against you. Building a personal brand is time-consuming and it’s not easy to cut through the noise. That’s why it’s necessary to build your own community of influencers. You can reach them locally through networking events, although usually it’s not most effective approach because everyone is doing it. Be creative and find new ways to connect with influencers and of course be respectful for their privacy. The easiest way to do so is by finding a way to offer value for other influencers.


How to create Twitter Growth Strategy under 10 minutes

How to create Twitter Growth Strategy under 10 minutes

More marketers are finally starting to use amazing benefits of Twitter. There is definitely a right way to create a growth campaign on Twitter and there is a wrong way. The wrong way is if you only use it for promoting, without even engaging the users. The idea of social networking is building a community, where people can exchange value, get a solution to their problems, or feel special about themselves. Creating a successful brand on Twitter is simple, but it takes a lot of effort and hours by doing the repetitive tasks.

 

How to Growth Hack Twitter in 5 steps

 

The key to success on Twitter starts out by creating a growth strategy. For example, let us imagine there is a food supplement start-up that’s coming to the market with their new organic protein powder. They made a Twitter profile to increase their brand awareness and ultimately increase their sales on their website.

 

Few things to keep in mind while creating a growth strategy.

  • What’s your overall goal for Twitter?
  • Who’s your Audience?
  • What’s the audience interested in?
  • Who are your Idols, the people you look up to?
  • Who are your Competitors?
  • What’s your brand’s voice?

1.Who’s your audience?

Questions for figuring out your ideal audience

1.who’s your ideal customer?

If you are coming to the market with organic protein powder the ideal target market would be Athletes in the age of 24-55, male and woman.

2.What do you want your product/service to be known for?

Decide what value you want to convey to your community you are building. Sharing health tips on how to live longer, exercise right. What delicious recipes you can make from your shake.

3.What are the keywords about your industry?

For nutrition company, their general keywords would be Fitness, Nutrition, Health, Beauty.
The beauty of Sogrow is that you can go more in depth in creating your community. You can connect with even more relevant people by using more specific keywords: BodyBump trainer, Fitness Coach, Lifestyle Coach.

P.S! You can also choose negative keywords, so A.I can keep away from topics related to them. Besides choosing negative keywords, SoGrow will automatically avoid emotionally loaded topics, that might be harmful to your Twitter image.

2. Finding the right users to target on Twitter

Not all the Twitter followers are built equal. It’s easy to get misguided by the overall goal of getting 10k+ new users to your Twitter profile. But if none of those 10k people don’t convert you will start to ask another question. What went wrong?

SoGrow will build hyper- targeted community by looking the influence level of people and following them.

How will SoGrow target users?

 

Influencers are found by measuring the total potential Impressions that a user has generated, including the impressions generated by retweets.

For example, average Start-up has 2000 followers and tweets twice a day. In this case, they Reach 2000 people, although Impressions reach is 4000.
Now let’s imagine that one of this user’s tweet was Retweeted by Influencer, who has 500k followers, so one of her posts was also seen by “Start-up” followers.

Then, the total Exposure that start-up generated was 504,000 impressions. In essence, Exposure measures the total potential impact that a user has generated, beyond just their followers.

By setting up your Idols And Competitors, Sogrow will go out to find the right influencers on Twitter and build a community with among those people.  

3.Make your Twitter profile buzzworthy

SoGrow has started to find and follows influencers for you. The question is why should they follow you back?

In the first step when you chose your topics of interest and also what to avoid. They are necessary for giving a SoGrow an idea what topics are you or your community interested in. Next it will start to analyze all the posts your followers and people you follow. And after that, it will start to like or retweet them.

 

Another key element that many content creators have been looking forward to is automatic posting on Twitter. You can add the links of the blogs in the forms and it will take automatically stories from there and post it to your Twitter newsfeed.

 

Respond to your new followers while they are hot

Engaging with customers is essential for generating leads or just brand presence on social media. You can use SoGrow to send all of your followers thank you note at your specifically chosen time period

 

4.How fast do you want to grow?

This is what makes the Artificial Intelligence behind SoGrow a great working bee for every marketer.

Each user can take the pace they believe is best for them and their projects. SoGrow will immediate working habits of a human, as it will analyze its own interaction and pace them. The system is also limited by the maximum amount of actions per day, so it will be in the best interests for other users of Twitter and for the users of SoGrow.

 

“Using a SoGrow is like having a virtual assistant, who works 24/7, never gets sick or complains!

by our Early Adopter


4 marketing mistakes to avoid when building community on Twitter

4 marketing mistakes to avoid when building community on Twitter

More brands are turning to twitter to share their stories, to get more traffic to their website or brick and mortar stores. Marketing on Twitter is easy, but it’s time-consuming. Creating community on twitter is about doing small things that don’t seem to scale rather than doing one big thing and you have thousands upon thousands of followers.

4 Mistakes marketers do on Twitter

 

1.They don’t engage enough with their followers

One of the biggest mistakes new marketing people do on twitter is they first arrive on the platform, they see a huge potential as twitter has 300 Million people. Twitter is incredibly noisy, so it’s easy to get overwhelmed by it. The result is predictable. The brand will start to create only one-way conversations by sharing only their promotional material. The missing part of the puzzle is it’s hard to create a community without engaging with them first. Start by, liking and sharing other users content that is relevant to your brand or message you want to convey.

2.They don’t offer value

Are you using your real voice when talking to the customers or are you hyping yourself over the edge? One of the biggest mistakes marketers do on Twitter is they are too focused on the brand instead of building the community. Ask questions from your followers and answer them.

Read More: How to sell on Social Media

3. They are not consistent on twitter.

There are more than 6000 tweets posted per second. It’s easy to be overlooked in the flow of data. Usually, the tweets lifespan is 20 minutes. As that said, if you want to be consistent on twitter you should post at least 24  times per day.

4.They promote a little too much.

We all need traffic to our websites and we need to increase our sales.  There is no right or wrong strategy for twitter, although there is a one rule of thumb. It is 90/10 rule of posting content. 90% of posts are on a relative topic that I find valuable for my target audience. Other 10% of shared content is promotional.  

 

Read More: 3 Mistakes Marketers Do with Twitter Messages


3 Mistakes Marketers Make with Twitter Messages

It’s necessary to automatize our social media actions, as some of the work like targeting, following takes a lot of time if done manually. Many people might get comfortable using automatization tools for social media, we still can’t and shouldn’t take out the human aspect of communication. Sure Artificial Intelligence is a great tool for helping us out in doing menial tasks that are necessary. By freeing up our time, it gives us the real opportunity to actually speak to real authentic people.

Don't make these 3 mistakes.

Using automatic Direct Message on twitter is like a coin it has two sides. You can boost your sales out of the roof and at the same time it can destroy your whole reputation by posting something too promotional or salesy.  As most people use Direct Message just to spam people with their latest promotions, it has lost its relevance to the older audience. Most people don’t even respond to DM-s on twitter.

3 ideas on how to use Twitter Direct message to build your customer base

 

1.) Think in a long term.

When you first start to use auto message, your first reaction would be, yes I got a follower, and now I’ll send him/her a message and she will definitely read it and get my free coupon and I’ll get a new customer! The truth is that most people see it as offputting and the best customers you will get will instantly unfollow you.

 

2.) Have a real authentic conversation

Use the auto Direct Messenger for starting a real conversation. By sending them:” Hi! How are you?”
That’s all you need to start an authentic conversation. It’s the first step in showing that there is a real person actually behind all of this.

 

3.) Engage your followers

The key to having a great conversion rate from Twitter is having a real conversation with your potential customers. If you share few words with them they see there is an actual person behind it all. And after you have engaged your follower, it’s okay to give them your free products or discount.

 

As we are focused on automatization it’s easy to forget that the twitter is living and breathing network, where people communicate with each other. An auto responder is a great tool when it’s used right. When you get many followers per day it’s hard to send each one of them a message manually. Twitter is a place where people come to escape from their days. Keep conversations casual: “hello, it’s good to connect with you” just to see if the person is interested in starting a conversation. Despite sending them: “Yo, buy my stuff!”